AJ1.

One film, scrubbed by your scroll.

An unofficial concept redesign of the Air Jordan 1 page, built as one unbroken film that the scroll plays forwards and backwards. The camera goes into the tumbled leather, the shoe comes apart into its pieces while a counter follows the explosion, a twin-needle machine sews the toe cap back with a double row of red stitching, the Wings logo comes into focus, the laces pull tight and the shoe lands on its pivot circle. Each section changes the page colour under the film, and the copy rises over it on frosted plates. At the end five colourways stand in a line: pointing at one tints the wall and slides its name behind it, and clicking opens its box — the lid flips, the shoe arcs out and a card unfolds with sizes and a concept pre-order that takes nothing and sells nothing.