ORSENNE.
Wind it. It keeps time.
A concept launch page for a fictional hand-wound watch: a skeleton movement whose hands turn as you scroll, a balance beating eight times a second with a live beat counter, a going train with real tooth counts, a 72-hour reserve you run down with the scroll, and a full specification sheet.
The piece, section by section
A skeleton watch you scroll: the hands turn, the balance beats, the reserve runs down.
Wind it. It keeps time.
One continuous film scrubbed by the scroll: the hands turn from 10:10, the small seconds runs and the camera pushes into the movement, beside a timing-machine trace and a 72-hour reserve ring.
A heartbeat, eight a second.
A macro film of the balance and hairspring, with a live count of beats since you arrived and the balance angle traced at 4 Hz.
Five wheels, one ratio.
The going train of the same watch in macro, with the tooth counts that turn one centre-wheel revolution an hour into four escape teeth a second.
Three days on one wind.
The crown and the barrel at twelve as the watch is wound, while the scroll runs it down from 72 hours, with the amplitude curve, rate and barrel turns.
Every number, on the record.
Case, calibre, regulation, display and strap, in one sheet.
Made honestly
ORSENNE is fictional and the Arc 72 is not a product — nothing is for sale. The films and stills were generated with Google Flow (Omni, Veo, Nano Banana) and Gemini; every movement of the watch is in the films. The timing trace, the charts and every number are code. In the promo video the browser window, cursor and captions are drawn; the page is a frame-by-frame capture of the real site.
More from the collection
Keep exploring.
RS-01
A fictional brick-built race car kit: your scroll lets the finished car go into its 1,622 pieces and builds it back, brick by brick, under a camera viewfinder.
AJ1
An unofficial redesign of the Air Jordan 1 page: the scroll takes the shoe apart panel by panel, sews it back together and lines up its colourways.
M3 E30
An unofficial fan concept for the original M3, where nothing on the page is a video: every frame is rendered live in the browser.
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